The world leader in furniture and decoration, IKEA, announced on Monday the upcoming opening of its second department store in the Kingdom in Tetouan, within the commercial zone developed by the developer-developer Tanger Med Zones.
“The establishment of this new store represents an investment of nearly 400 million dirhams (MDH), which is sure to further boost the economy of the northern region of Morocco,” IKEA said in a statement.
The Tangier-Tétouan-Al Hoceima region is experiencing good economic and social development, in particular thanks to the Tanger Med industrial-port complex, leader in the Mediterranean and in Africa, and demonstrates on a daily basis an important development potential, underlines the press release, noting that ‘in order to support the thousands of households drawn to the region each year, IKEA has chosen to set up its second Moroccan department store there.
This opening, scheduled for June 2022, is a continuation of the brand’s development plan over the past 5 years which has enabled the launch, in addition to the Zenata department store, of three IKEA pop-ups, including one in the North. , as well as the new store format at the Morocco Mall in Casablanca and the e-commerce site, notes the same source.
Located within the commercial area developed by Tanger Med Zones, this new store will bring the unique IKEA experience to new customers, while creating 500 direct jobs and 1,000 indirect jobs in the region.
Covering an area of 16,100 m2, the store will include a 3,700 m2 showroom, a 3,450 m2 market hall and IKEA’s first restaurant with a terrace, which can accommodate up to 250 people. It will also offer an outdoor exhibition space unique in the IKEA world and in Morocco, in the form of a glass roof over 500 m2, which will house the range of outdoor furniture throughout the year.
“So the new store will bring the full IKEA experience to the region, to the delight of families. It will participate in offering its customers the latest furniture solutions at low prices, which will be accessible to a majority of Moroccans, ”the statement said.
Like the IKEA store in Zenata, the new store is designed with an approach that integrates respect for the environment and sustainable development as priorities. Thus, different systems are adopted in order to considerably reduce the store’s carbon footprint and optimize its energy needs, in particular through the use of LED-based lighting, rainwater collection systems and dedicated recycling areas.